The Impact in the Data
When strategy meets execution, the numbers speak for themselves.
17 releases
+48.5% increase in ATC YOY
79% ADA tickets completed
As of 12/17
281 tickets completed
+10% increase in revenue per session YOY
+23.6% increase in revenue YOY
Milestones & Wins
We didn't just keep the lights on; we pushed boundaries. Here are the defining moments of our partnership this year:
Progress against our 2025 roadmap
Collaboration, communication, and team efficiency
Testing & learning enablement
Nearly all e-commerce funnel metrics saw YOY improvements
From the Team <3
Building for REEF is personal for us. Here is what the team is most proud of:
“This year's collaboration with Reef was especially meaningful to me. Despite a few challenges along the way, I'm most proud of how we worked together, stayed flexible, and adjusted our approach to stay aligned with our goals. That teamwork paid off, culminating in strong BFCM sales and a result that truly reflected our shared effort and partnership.”
Hannah Taylor
